BILLBOARD MATS, CEO
Since 1993, Ed Pettersen’s retail designs have earned him three U.S. Store of the Year ‘Awards and another nod for Best Specialty Store in Asia. With a penchant for developing truly immersive and interactive retail experiences, he is well known for a psychological perspective on consumer behavior and an ability to impact customer loyalty through design.
Ed’s holistic approach, creative edge and practical nature have resulted in an enviable track record that encompasses blue chip concepts from hardlines to high fashion with a particular expertise in consumer electronics and athletic apparel and footwear.
His retail design philosophy encompasses the entire in-store environment and experience… everything the consumer sees, hears, smells and touches other than the product for sale.
Ed is currently back in Virginia after a grueling but rewarding three- year stint in Asia where he designed new specialty store environments for 15 divisions of retail giant Reliance Industries of India. The disparate retail formats included: footwear, men’s and women’s fashion, health & wellness, consumer electronics, jewelry, books & music, auto retail, furniture, housewares, home furnishings, and modular kitchen showrooms.
In addition to Billboard Mats, Ed has two other existing patents to his credit…both for retail innovations. He still enjoys his passion of developing new retail concepts and fixtures through Pettersen Retail Consulting.
Specialties: Translating consumer insights into actionable design concepts which capture, educate and entertain the customer leading to increased satisfaction and repeat visits. Innovative store design, visual merchandising, audio/visual content management, marketing and branding.