Ed Pettersen

Billboard Mats’ CEO Ed Pettersen has earned three U.S. Store of the Year ‘Awards and another nod for Best Specialty Store in Asia with his retail designs. He is highly regarded throughout the marketing industry for his unique psychological perspective on consumer behavior and an ability to impact customer loyalty through design. His retail design philosophy encompasses the entire in-store environment and experience, which is everything the consumer sees, hears, smells and touches other than the product for sale. He currently holds multiple patents for retail innovations and continues to operate a private retail-consulting firm.