BILLBOARD MATS GUIDE

DESIGN

ABOUT THE DESIGN  •  MODEL TYPES  •  GRAPHIC PRODUCTION

ABOUT THE DESIGN

INTERCHANGABLE

The Insert showcasing the printed message is separate from the Base Mat foundation.

SIMPLICITY

Inserts can be easily removed and quickly changed as often as needed, taking an average of 1.3 seconds.

VERSATILE

Strong, lightweight and can be easily repositioned anywhere within the environment.

RESILIENT

High traffic, bad weather, shopping carts, it does not matter. Our product withstands the most rigorous conditions.

ABSORBENT

Constructed with highly absorbent material to increase safety and prevent slipping.

UNRESTRICTED

No lamination or adhesion to the floor, breaking the traditional floor advertising mold

FULLY PATENTED

Billboard Mats hold a full US patent

MADE IN THE USA

Every single element that creates a Billboard Mat is manufactured in the United States of America

MODEL TYPES

MODEL

BASE MAT & INSERT

Base Mats are made of a very sturdy polypropylene fiber, infused onto a vinyl back panel. Sections of the fiber are removed during the manufacturing process to create a holding space for Inserts. This area matches the exact dimensions of an Insert, essentially turning the Base Mat into a frame for the advertisement or message.

Adding, removing or changing inserts is extremely simple and can be done in seconds. When the insert is set into place, it sits level with the surface of the Base Mat foundation. The pair adheres tightly with special adhesive, allowing no possibility of lifting until change-outs are desired. Custom cutting templates ensure precise, exact dimensions to allow complete interchangeability between every Base Mats and Inserts we make. This product line is recommended in areas with heavy foot traffic and/or excessive water exposure, as the vinyl base resists slipping while protecting the longevity of the Inserts.

MODEL

HYBRID

Hybrid Mats combine nearly all of the benefits of Base Mats and Inserts into a single product. The entire surface area of a Hybrid model is utilized and printed with full bleed dye-sublimation graphics.

Hybrid Mats resemble an enhanced version of our Inserts, manufactured with a similar heavy-duty needle punched felt, laid onto a vinyl backing. A specialized treatment process creates the same bottom surface hold, absorption and liquid retention abilities as the Base Mats Inserts. The ability to interchange graphics is not available in this product. The Hybrid Mats are generally intended to serve as an advertising and water absorption line rather than a product to be used in high traffic areas.

GRAPHIC PRODUCTION

PRINTING

DYE SUBLIMATION

Our prints are created with a specialized process called “Dye Sublimation”. A controlled amount of heat and pressure vaporizes colored dye embedded within large rolls of transparent film. The colored dye transitions from a solid to a gas, allowing it to permeate the surface of our fabric. It is then infused within the fabric, creating a gentle gradation at the edges of each pixel.

The result is unlike anything that has ever been done on our carpet-like material. We are able to reproduce and enhance any piece of high-quality artwork and achieve photo-quality graphics that are virtually undistorted over time.

DESIGNING

INSERT DEVELOPMENT

Billboard Mats LLC operates a professional in-house Graphic Design and Marketing Department, with every member offering years of experience in the field. We closely monitor the latest marketing and design trends to constantly improve our product and design capabilities.

Our inserts are always customized to meet the specific needs and goals of our clients, while helping to foster new campaign ideas. When designing an insert we incorporate a wide range of technique and strategy to maximize the speed, quality, effectiveness and visual attractiveness of everything that we produce.

The extent of our involvement with the marketing and design of your Advertising Inserts is completely up to you. This can range from simply consulting with you and your team to adopting complete creative control and submitting for your approval.

GUIDE HOME

BILLBOARD MATS GUIDE

DESIGN

SECTION 1

SECTION 2: EFFECTIVENESS

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