ABOUT OUR COMPANY

BILLBOARD MATS LLC

EXPERIENCE

The Billboard Mats team is made up of professionals who offer expertise from a wide range of industries. Having a team of such experienced individuals has been a powerful foundation for the development and growth of our company and its products. We have formed a specialized approach, built from the most efficient and diverse techniques, perspectives and knowledge in the industry. This dynamic has molded our values and embodies every one of our strategies, and remains constant throughout every process of our system.

FEATURED BY
Fight Night Live
The Oscars
Dibella Entertainment
ESPN
ESPN Friday Night Fights
The Forum
GFL Entertainment
Golden Boy
HBO
Mohegan Sun
MSG Network
The Paramount
Showtime Extreme
Showtime
Star Boxing
Barclays Center

FOUNDERS & SENIOR STAFF

 

Billboard Mats’ CEO Ed Pettersen has earned three U.S. Store of the Year ‘Awards and another nod for Best Specialty Store in Asia with his retail designs. He is highly regarded throughout the marketing industry for his u...
Billboard Mats’ President Thomas Clohessy is an award-winning filmmaker and writer, with experience working with some of the most talented artists and actors in show business. Among his many major awards, he has received...
John Feraco offers over a decade of career expertise in TV, film and video production. He has worked for some of the most powerful stations in television, in addition earning a Bachelor's degree from Marist College and i...

DEPARTMENTS

 

Developing a single Billboard Mat requires the collaborative skills of veteran printing professionals, manufacturers, graphic designers and marketing strategists. The following departments work together to produce our products at a level of superior quality and to achieve an unyielding degree of operational success, advancement and functionality.

Billboard-Mats-Printing
OFFICE
  • ADMINISTRATION
  • PRINTING
  • SALES
  • DEVELOPMENT
  • MEDIA PRODUCTION
  • MARKETING & ADVERTISING
  • GRAPHIC DESIGN
  • DISTRIBUTION & DELIVERY
  • DIGITAL MANAGEMENT
  • SAF-T-MAT OPERATIONS
  • RETAIL PROGRAM MANAGEMENT
  • BASE MAT PRODUCTION

BILLBOARD MATS & STAR BOXING

The SAF-T-Mat was the invention that started the Billboard Mats product and patent process. Joe DeGuardia, President and CEO of Star Boxing, recognized early on the uniqueness and potential of our mats. Through his alliance, SAF-T-MAT has become an integral and sought-after part of the sport. Star Boxing has consistently brought credibility, integrity and exciting fights to the boxing industry, and Billboard Mats is proud to share this affiliation.

Ed-Pettersen-Billboard-Mats-square

A WORD FROM OUR CEO

Vendors are always looking for new and innovative ways to get their product in front of the customer, especially at the point of purchase. Billboard Mats does this efficiently, professionally and extremely cost-effectively. With the use of QR codes on the mat, the vendor can provide a video, a coupon or a cross-promotion right there in the store on the customer’s own phone. These elements will make your product stand out above the competitors in a crowded retail environment.

Whether you have 100 or 1,000 stores, whether you’re a national vendor or a small company, Billboard Mats can expand your reach and the effectiveness of your messaging to your customers while they are in your store. We all know that is the most important place to reach them – before they place their money on the counter.

I hope to speak with you soon about how Billboard Mats can help improve the effectiveness of your business and brand.

Regards,

Ed Pettersen

CEO
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